How Color Affects the Conversion Rate of Your Website


According to research, 90% of purchase decisions are influenced by visual factors and 90% of the time that assessment was based on color. If we apply that statistic to your website that means not using the right colors result in missing out on 90% of your visitors!

Take a look at this infographic from QuickSprout which talks in more detail about how color affects conversions with some bonus hints and tips about what colors you should be using.